“Success only comes to your door after hard work and listening to people honestly.”

There are few Brazilian professionals who know so much and so deeply about such a complex economic sector, such as the automotive industry. Even more rare are Executives capable of writing such a solid career and reaching the top of such a large Global Organization, with so much tradition, as is the case with the Volkswagen Group.

But many professionals on four continents have had the privilege of working under the leadership of Brazilian industrial mechanical engineer Lauro Alcantara.

During more than forty years of career dedicated to the automotive industrial sector, Alcantara achieved the status of Top Manager at the world headquarters of the largest European automaker and was one of the creators of Volkswagen's modular truck factory in Resende-RJ, today a landmark of innovation industrial and a world reference in assembly processes. Based on the initial idea of ​​José Ignacio López de Arriortúa - considered by many to be one of the “great gurus of the 20th century” - Alcantara had the opportunity to direct and decide both the negotiation of contracts with suppliers and the complete implementation of the unprecedented production system , until the factory was started.

Alcantara delivered significant results both in the conception and in the restructuring of several plants and was responsible for the preparation and conduction of several programs for introducing vehicles in different markets. He successfully led organizations in Brazil, Spain and Germany, where he remained for 17 years, leading international cross-functional groups, including responsibility for all Southern Hemisphere Operations, comprising South Africa, Argentina and Brazil.

For 15 years, he was responsible for Production Planning and the Management of Volkswagen's CKD and overseas operations in several countries, in addition to being Top Manager for the SEAT brand in Spain for 10 years, responsible for Product Management and Strategic Planning.

Alcantara delivered results with Excellence in Sales Coordination in South America, from North America, (Volkswagen Group), in Europe, Africa, Asia, (Philippines, Indonesia and Malaysia) and the Middle East.

He was a member of the Advisory Board of Volkswagen do Brasil and later, for three years, Board Member, and representative of Volkswagen AG at “World Economic Forums Summits” in Port Elizabeth, Buenos Aires, and Rio de Janeiro.

Lauro Alcantara speaks fluent German, Spanish, English and Portuguese, has a postgraduate degree from IESE Business School in Barcelona and an Industrial Engineer Diploma from FEI-PUC in São Paulo.

It is a huge privilege and an honor to have Mr. Lauro Alcantara as a member of the Senior Advisors team at PRIMORIUM since 2020.

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